In a twist turn a of events, celebrities once criticized for promoting poor health behaviors are beginning to show a different light. Meanwhile, celebrities that were once considered leaders in public health promotion are taking a few steps back.
During a recent trip in search of “a new path,” hip-hop artist Snoop Dogg was deeply moved by the people and culture of Jamaica, so much that he changed his name to “Snoop Lion” after a religious encounter with a High Priest. However, Snoop also witnessed Jamaica’s widespread images of poverty and malnutrition, returning to the U.S. with a new mission in mind,
“I didn’t want to just come out there and steal music, steal culture, and come back to America and get rich of it. I wanted to come back and find a way to do something, to help those who want to help themselves.”
Snoop eventually partnered with Reed’s Ginger Brew to launch Mind Gardens, a non-profit organization dedicated to building community gardens in impoverished neighborhoods. The first two Mind Gardens are located in Kingston, Jamaica, with plans to expand the project to the U.S. in the near future.
Snoop is heavily criticized by many for his heavy promotion of marijuana, openly displaying the fact that he smokes with his eldest son, Corde.
From the release of “Move Your Body,” Beyoncé had become the chief spokesperson behind First Lady Michelle Obama’s Let’s Move initiative. Let’s Move is a national health initiative dedicated to solving the challenge of childhood obesity by ways of nutrition and physical activity.
At the end of 2012, in a public surprise, it was announced that Beyoncé’s signed a $50 million deal with PepsiCo, acting as its new brand ambassador. A petition on We the People called for Beyoncé to be “disinvited” from performing the National Anthem at President Obama’s Inaugural ceremony, but this was removed by the White House. Beyoncé later performed the National Anthem at the Pepsi Super Bowl XLVII Halftime Show and is soon expected to appear on Pepsi soda cans.